Soul
Duration: 2 Weeks Daily, 2022 Spring
Category: Lux lifestyle Product Set
Project Focus: Prototyping, Tech Drawing, Model Making, Manufacturing
Duration: 14 Weeks, 2022 Spring
Category: Lux lifestyle Product Set
Project Focus: Brand Research, Form Study, 3D Modeling
Project Brief: To propose a new product category for Rolls-Royce by designing a unified collection of objects.
Project Brief: To propose a new product category for Rolls-Royce by designing a unified collection of objects.
A lifestyle of self-perfection
Regularly meditating with Rolls-Royce Meditation sets you up forever to better yourself every day. Accompanying the Rolls-Royce meditation set, you could easily fall into peace and clarity through your senses: sight, smell, and sound.
Rolls-Royce Brand Research
Brand Research Book
Rolls-Royce Brand Value: Inspiring Greatness
“Our strive for perfection guides us. Rolls-Royce is an everlasting expression of the exceptional, where everything we do reflects our persistence and commitment towards the remarkable.”
User Research
Regular Meditators
- Meditate regularly
- Have a specific meditation room or place at home
- Accustomed to use light, sound, and smell to help them get into a meditative state of mind quickly and stay focused.
User Need: Simple, Personal, Soothing
Problems they have now:
- Need to set up all the products every time
- Can only enjoy one meditation instrument per time, or will be disrupted by switching instruments.
- Meditation halls usually have a instructor to guide you into the state, which is unnecessary for a regular meditator.
What does Rolls-Royce Meditation provide?
Seamless Interaction
Customizable
Simplicity
Design Direction
Soothing Curves
Subtle Repeated Surfacing
Calm
CMF Moodboard
Color
Materials and Finish
Rolls-Royce Meditation Proposal
Soul Instrument
Ambient Lighting Lamp
Form Ideation
2D Sketch, Shaping Foam, 3D Modeling
Soul Instrument
Plays healing and soothing sounds by using repeated action to help users fall into peace and clarity.
Tech Drawing
Soul Instrument Body
Wireless Charger
Uncompromising Elegance
Elegant texture with special touching experience.
Automatic Startup
Starts up automatically when lifted up from the wireless charger.
Versatile Controls
Simple finger actions - e.g. swipe, tap, touch and hold, rotate - to generate different healing rhythms.
A pressure touch-pad senses finger actions.
Wireless Charging
Place onto the base to recharge.
Indicator Light
Color change to represent product condition.
Green: finish charging the product
Yellow: In the progress of charging
Red: need to charge
Flexible Nesting
Nesting from different angle.
Ambient Lighting Lamp
Gracefully changing lights create a good vibe for customers to feel tranquil and peaceful.
Tech Drawing
Lamp
Peaceful Breathing Atmosphere
Gracefully changing light go through dichroic glass to create slow-paced visual environment which mimic the diversity of light in nature.
Rotatable
The inside rotatable structure allows users to adjust the projected light.
Controlling System
Customizable
Sound: define different finger actions with different spiritual sound instruments such as water drop, singing bowl, and wave drum.
Different Color Ways
Nature Explorer
Pure Spirit
Wise Contemplative
Project Gallery
This is not a product of Rolls Royce. Branding and logo marks are used for demonstration purposes only.